Thursday, July 23, 2015
What some companies fail to give their marketing campaigns is an emotional value. Recent studies suggest that half of the time, brands are clueless on how to reach their audience at an emotional level. One possible reason for this is that most marketing campaigns are driven by profitability. Making a profit is, without doubt, an important aspect, but brand building isn’t just about the charts and ads, it’s also about establishing connections and understanding your clients beyond company reports. Reputation marketing services should be similar to a 3-D film: you should show something more than just the simple, flat surface, thereby allowing the audience to have a better experience. Take for example Nike’s “Find Your Greatness” campaign, or Dove’s attempts to challenge the idea of beauty; what made these ads successful is that they directly targeted their audience rather than the product. Clients are more than just figures on paper, they are individuals with ideas and beliefs. It is
Tuesday, July 21, 2015
One of the most important questions that business owners need to answer is whether they should use SEO or PPC to drive traffic toward their site. This decision is vital, especially during their starting years, when a company’s brand is only starting to take shape. Whether you pick one marketing strategy over the other or a combination of the two, your choice will ultimately determine how successful your promotional campaign(s) will be. Pros and Cons SEO services are undoubtedly more affordable than PPC, however it takes a bit of a long time for the results to take hold. With SEO you need to literally climb the ladder of the results page, in order to reach the top spot. Another problem with SEO is that search engines frequently upgrade their algorithms, so your ranking in the results page can literally change in a matter of days if you’re not updated.
Sunday, July 19, 2015
Last year, the world was shocked to see embattled Hollywood actress Lindsay Lohan grace the West End stage. Everyone was aware of what Lohan had gone through and her gradual fall from the spotlight, and with her stage debut, people were curious as to what actually made her take the role in the first place. Analyzing this instance deeper, branding experts can see that the more precise question to ask is why a film star whose troubled life was well publicized would opt to appear on a West End stage. This question can be answered when one knows and fully understands how to rebuild a brand, and Lohan hasn’t been the first one to do so. Their plights and their struggles to rebrand can actually be a lesson on reputation management for businesses, particularly those embattled with reputation issues.
Wednesday, July 15, 2015
In recent years, Google has implemented numerous algorithm changes and several other updates to promote better and stronger user experiences, and websites conforming to that are being rewarded with higher rankings on search results pages. How did they do that, you may ask? The best-kept secrets to successful SEO, as a Tarpon Springs SEO company would tell you, is not actually much of a secret rather than an answer provided by common sense. Since Google is now after improved user experiences, you can provide this by publishing relevant and great content that addresses your audience and their search intent while at the same time optimizing your site to make it easier for search engine bots to index.