Wednesday, October 28, 2015
The city of Tampa, Florida is a business hotspot. It holds the county seat of Hillsborough, and is its largest city—the economic hub of the area. Tampa’s Economic and Urban Development has pointed out that the foundation of the city’s economy lies in the diversity of the industries within it, which includes maritime, technology, health care, finance, agriculture, construction, and tourism. Tourism is huge with the city’s many notable attractions like the Tampa Bay, Raymond James Stadium, Amalie Arena, Busch Gardens, and many more. The city also boasts a large base of consumers as it is the third city with the largest population. An estimated one-third of Hillsborough County’s residents are in Tampa.
Tuesday, October 27, 2015
Social media, online review sites, forums—these are where your customers are talking about your company and your products. These days, one bad review can be damning for a business, especially if they are not yet an established brand in Tampa Bay. What can you do to protect your reputation? The answer is online reputation management or ORM, one of the most underutilized SEO services around. It might be safe to say that you’re probably reading this now because you received one or two bad reviews from your customers. Here’s how SEO can fix it for you. Speedy Damage Control Speed is important when addressing negative feedback. The first thing you need to do is make it up to the dissatisfied customer. Try to establish a communication with them and find out how you can make things right. If things go well, they can edit that bad review into a positive feedback and if not, you need to find a company that specializes in this kind of damage control.
Sunday, October 25, 2015
Myth 1: Negative online image is only a concern of big companies. Fact: Search engine results today are more localized than before. Even companies with branches nationwide need to optimize their pages for the local market to be found. If you’re operating a boutique-scale company, any reputation management expert would insist that you optimize your profile and regularly monitor reviews in local and influential sites such as Yelp. In fact, 83% of consumers admit they’re influenced by reviews in Yelp, according to an article from Forbes.com. Myth 2: It’s perfectly reasonable to defend my business online. Fact: It depends on how you handle it. When reading public reviews, you may come across disgruntled customers or ‘snitches’ paid by competitors to tarnish your name. The remarks can be very hurtful but either way you have to keep your cool. Be the bigger person and offer to make amends by providing them a link to a feedback form.
Thursday, October 15, 2015
These words have probably been spoken in every meeting room at some point in time, and as great of a goal it is—to keep failure out of sight—there are simply times when the odds are against you. No company is perfect and therefore none is immune to failure. Contrary to popular belief, however, failure does not necessarily spell bad news for a company. Yes, some stressful issues would need to be resolved, but a determined businessman, with the help of a good SEO company in Tarpon Springs or elsewhere, will use such opportunities to learn and grow more in his chosen industry.
Thursday, July 23, 2015
What some companies fail to give their marketing campaigns is an emotional value. Recent studies suggest that half of the time, brands are clueless on how to reach their audience at an emotional level. One possible reason for this is that most marketing campaigns are driven by profitability. Making a profit is, without doubt, an important aspect, but brand building isn’t just about the charts and ads, it’s also about establishing connections and understanding your clients beyond company reports. Reputation marketing services should be similar to a 3-D film: you should show something more than just the simple, flat surface, thereby allowing the audience to have a better experience. Take for example Nike’s “Find Your Greatness” campaign, or Dove’s attempts to challenge the idea of beauty; what made these ads successful is that they directly targeted their audience rather than the product. Clients are more than just figures on paper, they are individuals with ideas and beliefs. It is
Tuesday, July 21, 2015
One of the most important questions that business owners need to answer is whether they should use SEO or PPC to drive traffic toward their site. This decision is vital, especially during their starting years, when a company’s brand is only starting to take shape. Whether you pick one marketing strategy over the other or a combination of the two, your choice will ultimately determine how successful your promotional campaign(s) will be. Pros and Cons SEO services are undoubtedly more affordable than PPC, however it takes a bit of a long time for the results to take hold. With SEO you need to literally climb the ladder of the results page, in order to reach the top spot. Another problem with SEO is that search engines frequently upgrade their algorithms, so your ranking in the results page can literally change in a matter of days if you’re not updated.
Sunday, July 19, 2015
Last year, the world was shocked to see embattled Hollywood actress Lindsay Lohan grace the West End stage. Everyone was aware of what Lohan had gone through and her gradual fall from the spotlight, and with her stage debut, people were curious as to what actually made her take the role in the first place. Analyzing this instance deeper, branding experts can see that the more precise question to ask is why a film star whose troubled life was well publicized would opt to appear on a West End stage. This question can be answered when one knows and fully understands how to rebuild a brand, and Lohan hasn’t been the first one to do so. Their plights and their struggles to rebrand can actually be a lesson on reputation management for businesses, particularly those embattled with reputation issues.